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HubSpot 101 for Publishers

As a HubSpot Platinum agency, we’re not just experts in HubSpot; we’re deeply ingrained in the media and publishing landscape. Our unique blend of industry insight and platform mastery allows us to be your strategic partner in driving audience growth and retention.

Tap into the latest HubSpot features, access hands-on tutorials, and unlock actionable strategies tailored to your business. Explore our curated resources below to enhance your HubSpot expertise and fuel your marketing success. Together, we can elevate your audience engagement and long-term growth.

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Meet your Educators

Christina Micela, an Email Specialist and HubSpot guru at Twenty-First Digital, optimizes email campaigns to build strong relationships and inspire action. A lifelong learner, she integrates the latest trends in email marketing, ensuring campaigns are innovative and impactful.

Lauren Frappier, Director of Project Management at Twenty-First Digital, has strong roots in HubSpot and email marketing. With a publishing background, she previously worked with D Magazine and D CEO magazine, and now ensures team alignment on client goals and initiatives.

Learn more about TFD

HubSpot 101 Webinar Library

Database Structure

Explore the basics of contact properties in HubSpot and discover ways to utilize them to boost your marketing efforts. 
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Segmentation

Learn HubSpot's list-building for better email segmentation based on customer data points.
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Email Capture

How to create an engaging CTAs and leverage opportunties for triggers and unique targeting. 

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Smart Content

Tailor content to your audience with HubSpot's Smart Content tool for more relevant engagement!
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Newsletter Design

Discover how to use the drag-and-drop email builder in HubSpot and best practices for newsletter design. 

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Email Deliverability

How to maintain a good sending reputation, email best practices, new sender guidelines, and more! 

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Audience Surveys

Learn to set up audience feedback CTAs in your newsletter, boost engagement, and collect first party data. 

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Automations

Learn all the bells and whistles of HubSpot's workflow tool and revisit the updated UI.
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First Party Data Plan

Turn your audience behaviors into first party data with the help of HubSpot workflows and contact properties.

Coming Soon...

HubSpot Training Library